During my recent TV viewing of the USA Pro Cycling Challenge, I had a good look at the jerseys of the Garmin-Cervélo team. (Full Disclosure: I own a Cervélo R3 that I love!) I noticed that one of the sponsors was Tata! Tata, in the form of Tata International's Tata Consultancy Services. I believe that this is the first time a company with a fuel cell tie-in has sponsored a professional bike team! (Tata also sponsored the Cervélo Test Team in 2010 before it was combined with Garmin's team.)
Tata's involvement in fuel cells is two-fold:
In the November 22, 2007 Times of India article Tata-ISRO team up to launch hydrogen-powered vehicle, we learn that Tata teamed with the Indian Space Research Organisation on a pilot project to see whether hydrogen can be used to fuel automobiles. Unfortunately, this project apparently got canceled, because I can't find any subsequent announcements by either Tata or ISRO of a hydrogen-powered demonstration vehicle.
October 07, 2010, in Sun Catalytix Corporation completes $9.5-million Series B funding round, Tata announced that it lead the latest round of Sun's funding. Sun Catalytix is a startup spun out from the MIT research lab of Professor Daniel Nocera, commercializing novel electrolyzer technology. In January, 2010, the U.S. Department of Energy (DOE) selected Sun Catalytix as one of only 37 recipients from over 3600 applicants for ARPA-E's first-round of funding for transformational energy technologies.
Among their conglomerate's activities, Tata also manufactures bicycles and components.
I wonder when the first company specializing in renewable energy will sponsor a pro sports team?